How I helped The Wildlife Trusts and Sir David Attenborough make the case for a Nature Recovery Network

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Authority plus a demand on the viewer

A voice of authority helps a message land, but only if the script asks something of the audience. With Sir David Attenborough on board, we made sure the script demanded something of the viewer, set against a public message about climate change and wildlife loss that people already understood.

A force of nature that connects wild places

We worked with CG artists to create an ‘energy butterfly’: a visual force of nature that travels between wild places and links them together across the UK. It gives the abstract idea of a connected network a single image the audience can follow.

People often ask me what it’s like working with David Attenborough. It was a dream come true, and very nerve-wracking to begin with.

A vision for a Wilder Future, on screen

The Wildlife Trusts published a statement on the film's release welcoming it as their “vision for a Wilder Future” brought to life, with supporters joining the call for a Nature Recovery Network alongside Sir David.

The campaign featuring Sir David contributed to new wildlife protection legislation progressing through Parliament.

Hope, given the chance

One voice, one image and one ask: Sir David Attenborough and an energy butterfly took The Wildlife Trusts’ case for a Nature Recovery Network out of a bleak report and into a call to arms.