The content creators dilemma
- You’ve spent 5 months making your beautiful shiny new video.
- You’ve had 5 of your best people plus an agency working on it around the clock.
- You’ve made 5 minutes of gloriously plotted, perfectly arched storytelling that will leave your audience gasping with self-realisation and hunger to donate but…
To link to an external site (i.e. a donation page or petition) you’ll need to be part of the YouTube partner program.
Put your key message or story hook at the very start
Try to condense the key issue and solution of your campaign into less than 5 seconds; if that can’t be done then consider just stating either the problem or the solution – whichever is most intriguing.
We made this short for Humane Society – we front-loaded the film with a hook that positions a problem to be resolved. Take a look >>
Video strategy
Consider a storytelling strategy that keeps your audience engaged with your communication campaign with regular video updates on social media.
Partner with us to keep consistency through your year-long social video output and keep production costs right down.