Founder led video marketing
One day shoot and get 3 months of social content that makes your customers feel like they know you and want to buy from you.
Why Founder Led Video Works
Your audience doesn’t want faceless brands — they want you.
Seeing and hearing directly from the person in the business builds trust, connection, and loyalty.
But getting on camera can feel daunting. That’s where we come in.
Our founder led content creation process
- # 1 – Strategy Workshop
We work with you to shape the themes, stories, and angles your audience will care about. Together, we’ll turn your ideas into bite sized, scroll stopping content. - # 2 – Content Sprint
In just a single day of filming, we can capture 24 pieces of content. Enough to keep you visible and consistent for three months - # 3 – Coaching & Confidence
Not used to being on camera? Don’t worry. With script support, an autocue when needed, and plenty of coaching, we make sure you come across naturally. - # 4 –Tailored to Your Brand & Industry
We research your competitors, your trends, and your audience, so your content doesn’t just fit in it stands out. - # 5 – Test. Learn. Double Down.
Your first month is all about experimenting with different styles, tones, and formats. We track what resonates with your audience, then focus on what works best. - # 6 – Consistent Content All Year
We keep your pipeline full — with editing, optimisation, and quarterly filming to refresh your library and keep your content sharp.
The Investment
| Phase | What’s Included | Price |
| Month 1 – Setup | Strategy workshop, pre-production, coaching, scriptwriting, up to 24 content pieces filmed, testing & review. | £1,995 + VAT |
| Months 1 – 3 | Rolling editing fee: 8 new posts per month, continuous testing & refinement of style and tone. | £675/mo + VAT |
| Month 4 | Performance review, scripting day and another shoot for a quarters worth of content. | £1,200 + VAT |
(After the first quarter, the same rhythm continues: quarterly shoot + monthly editing, keeping your brand visible and growing.)
Testimonials
Rosy Pendlebury
Andy is extremely talented in what he does, and the loveliest guy too, a real pleasure to work with, and I’d so so again in a heartbeat.
Daniel Magee
Glo-Ed
Managed to get Andy out to film for a new conservation initiative in South Africa and Mozambique. The results were amazing and really demonstrated the work our team are carrying out.
Tom Phillips
Excellent communicator, engaging to work with, highly creative. Would recommend anyone who needs to tell a story through film, or training on how to make film content a part of your business.
Ready to show up?
Ready to step out from behind the brand and start building real trust with your audience?
Let’s get your founder-led video programme rolling.
Why Choose Campaign Film for your founder-led marketing?
With more than 20 years of production experience, Andrew of Campaign Film brings deep industry expertise to every project.
- Proven Founder-Led Expertise: We know how to get founders comfortable on camera, creating personable, trustworthy content that builds lasting audience trust.
- High-Impact, Time-Efficient Production: In just a few days, you get 30–60 pieces of content ready to engage your audience all year.
- Tailored Strategy & Results: Every post is customised for your brand, industry, and audience, with testing and optimisation to maximise engagement and ROI.
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“They stand out for us because of the extra skills they bring”
⭐️⭐️⭐️⭐️⭐️
Claire Bass
Humane World for Animals
Frequently Asked Founder-Led Questions
Why invest time in founder-led content instead of just focusing on product or sales?
Absolutely. Product viability and sales are your foundation. But done well, founder-led content accelerates trust and brand awareness in parallel. Our service condenses the time needed: within a few days, you gain months of content that nurtures your audience and over time, that investment pays dividends in credibility and audience engagement.
Is this just about posting content, or is there more involved?
Spot on. Our accelerator doesn’t stop at content creation. We coach you on post launch strategies like engagement, response handling, and community-building so your content isn’t just seen, it sparks genuine connections.
What if posting feels too scripted or corporate?
That’s exactly our ethos. We help you discover a relaxed, authentic on-camera voice—like chatting with a mate. The scripts, cues, and coaching are all designed to surface your natural tone, not manufacture a persona.
How do I consistently come up with fresh ideas?
We start with a content mapping workshop to generate themes, angles, and topic clusters tailored to your brand and audience. From there, our sprint approach captures 24 content pieces, even imperfect ones, to fuel a consistent cadence that builds familiarity over time.
Is founder-led marketing worth it?
Yes, it’s high return but takes discipline. That’s why we bundle strategy, production, coaching, and review. We do the heavy lifting to make it manageable and effective, especially when the founder’s time is limited.
Could relying on founder-led content be risky long-term?
It’s a valid concern. We build your content identity around you—but the goal is always to create systems that can scale beyond just one person. With our ongoing quarterly refreshes, your brand remains personal yet flexible, and we can help plan for future transitions or team-led content evolution.
Shouldn’t content be repurposed instead of reinvented?
Exactly. A key phase of our service includes mining existing material from chats, keynotes, sales scripts to capture your insights naturally. That becomes part of the 24 pieces we film, so you’re not starting from scratch.
Can this generate real leads, or is it a vanity play?
Engagement alone doesn’t pay the bills. That’s why we test different post types for performance and zero in on styles that drive real enquiries, clicks, or bookings. We treat founder led content as a demand gen channel, not a vanity exercise.
How much time will this add to my schedule?
You’ll invest a few focused days upfront for the shoot and coaching. After that, it’s about showing up just enough—10–30 minutes weekly—to engage and post. We’ll provide templates and workflows to make it efficient and sustainable, not a grind.
Is this better than hiring an agency or marketing team?
Authenticity trumps polish. We’re not replacing you with an agency script; we’re amplifying your real self. Your voice, refined and recorded professionally, becomes the anchor of your brand story, not a third-party narrative
Start Your Video Project
+447835516294
9 AM – 5 PM
Registered London address
Suite 6552, Unit 3A, 34-35
Holborn, London, EC1N 8DX
Hastings studio address
1st Floor, Rock House, 49-51 Cambridge Rd, Hastings TN34 1DT