The 1 thing Your video case study must Capture – and why It works

Video case studies convince prospects, customers and donors by developing high levels of trust, but why?

What is a video case study?

The 1 thing you need? Real people with lived experience.

Video case studies are short videos that feature people who have had a problem solved by a particular product, service or experience.

A well made video case study on your services page and socials will help to build trust, because showcasing real people’s experiences is proof.

You can Emotively show the before and after to demonstrate efficacy
By hearing real people’s voices and experiences you can build trust and credibility
By Showing a specific range of people in the video, you are narrowing in on your target audience
Showing real life successes – it’s like reading a 5 star review

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Convincing fishers to fish sustainably with a video case study

World Animal Protection with Pembrokeshire Coastal Forum wanted to get buy-in from local fishers to use more sustainable fishing practices.

This video case study helped to convince fishers across the generations to trial escape hatches in fishing pots so junior lobsters could get free.

This film was made for one of my charity clients.
If you represent a charity and looking to make content, you might like to look at the charity video production page, or Get in touch…

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Hello,

I’m Andrew, a film-maker & communications specialist with key skills in campaign narratives, direction, visual storytelling, cinematography, training and strategy.

I’m at my best working with you to solve your campaign challenges—offering creative and effective solutions that connect with your audience.