Explainer video production is where storytelling meets strategy.
Quickly and emotively explain how a product, a service or an idea works.
What are explainer videos?
Explainer videos humanise your message
Explainer videos are short films or animations that quickly and simply explain how a product, a service or an idea works.
Explainer videos on your landing pages and socials instantly show your audience what you offer, they are fast, clear, and impossible to ignore.
- They follow the important rule of show, don’t tell.
- People process visuals 60,000x faster than text, delivering your message in seconds, not minutes.
- Landing pages with video can boost conversions by up to 80%
- Funny or impactful explainers are more likely to be shared.
Nudging consumer choice: Showing the cruel secret ingredient in sweets
Humane World for Animals are on a mission to end cruelty to animals and sometimes that cruelty is invisible.
Showing animal cruelty can put people off, so instead we created an explainer video that implies cruelty by riffing around the ghoulish themes of halloween.
Hello,
I’m Andrew, a film-maker & communications specialist with key skills in campaign narratives, direction, visual storytelling, cinematography, training and strategy.
I’m at my best working with you to solve your campaign challenges—offering creative and effective solutions that connect with your audience.
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Claire Bass
Humane World for Animals
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